Burger King will pay $1 million to fan with the best Whopper idea (2024)
Burger King is crowdsourcing its next million-dollar idea.
On Feb. 5, the fast-food chain announced the Million Dollar Whopper Contest, which asks fans to submit the ingredients in their ideal Whopper for the chance to win $1 million and have their creation sold in stores nationwide for a limited time.
“The flame-grilled Whopper currently offers more than 200,000 possible customized combinations, but if you’ve ever wanted to top the flavorful burger with savory sensations or sweet and sour showstoppers, then your moment to shine has officially arrived,” Burger King wrote in a press release.
Visit Burger King Million Dollar Whopper page or the BK App to create and submit your creation now through March 17 at 11:59 p.m. ET using your Royal Perks account. You must be a Royal Perks member to enter.
Follow the prompts to submit your Whopper sandwich concept, which can feature between three and eight toppings.
After submitting your Million Dollar Whopper idea contest entry via a snazzy text-based module, an image of your completed concept will be generated by artificial intelligence.
While previewing, you may add a personalized AI-generated jingle as well as a thematic background. The final image or video of your Whopper can then be downloaded and shared across social media platforms.
Later this year, three Whopper sandwich creations will be selected by contest judges, then the three finalists will be invited to Burger King headquarters in Miami, Florida where they’ll be able to fine-tune their concepts before they appear on menus nationwide for a limited time later in the year.
In something that sounds like “American Idol: Burger Edition,” customers will then have a chance to try out the three final Whopper creations and vote on their favorite Million Dollar Whopper. The finalist who receives the most votes takes home $1 million.
Whether or not you take home the prize, your first entry will earn you a free Whopper with a $1 purchase, available at participating U.S. restaurants and redeemable in the BK App.
“Burger King is all about Having It Your Way, and this contest is a true embodiment of that. More than 50% of Guests customize their Whopper sandwich, and now, the possibilities of what those customizations include are endless,” said Pat O’Toole, chief marketing officer, in a press release.
The contest has already inspired a chatter on social media, with folks sharing their creative ideas on TikTok, X and Reddit.
I even joined in on the fun, creating a burger that included cheddar cheese, caramelized onions and a fried egg, among other accoutrements. Whether that’ll net me $1 million is anyone’s guess.
Created more than 67 years ago, the original Whopper has gone through its fair share of creative iterations, from the Angry Whopper to the Ghost Pepper Whopper, and the Green Bay Whopper to the Impossible Whopper — and many more.
Also, on Feb. 17 and 18, Burger King fans in the Los Angeles area can visit “Million Dollar Whopper World” at the Santa Monica Pier. In addition to merch, the pop-up experience promises will allow people to sample a California-inspired Whopper sandwich or create their own Million Dollar Whopper Contest-inspired sandwich using a number of ingredients that can’t be found in-restaurant — for now, at least.
Washington, D.C. native Joseph Lamour is a lover of food: its past, its present and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does.
Guests can follow the prompts to submit their Whopper sandwich concept, which can feature up to eight toppings. After submitting their Million Dollar Whopper idea, they will receive a preview A.I. version of their creation, to which they can then add a personalized A.I. generated-jingle and a thematic background.
Guests will then vote for their favorite, with the winning idea earning $1 million for its creator. The other two finalists will also receive cash prizes, according to Burger King. Burger King's Chief Marketing Officer Pat O'Toole said the contest embodies Burger King's spirit.
Hamburger habitués can visit BK.com/MDW or the BK App (no purchase is necessary) to submit their Whopper creation before the deadline using your free Royal Perks account.
U.S. residents registered as Royal Perks members can submit up to three Whopper recipes for consideration from February 5, 2024, at 10:00 a.m. ET through March 17, 2024, at 11:59 p.m. ET.
Burger King has launched a nationwide contest that lets you create your own specialty Whopper recipe for the chance to win a cool million dollars. With a helpful AI companion (called "Grilliam"), you can enter three to eight toppings you'd like to see atop the burger chain's signature sandwich.
Burger King will pay $1 million to whoever comes up with the next big Whopper concept. Burger King really means it when it says “have it your way.” The chain has announced a contest that will award $1 million to the customer who develops the next successful iteration of the Whopper.
To enter, Burger King fans should visit BK.com/MDW or the BK App (no purchase necessary) and submit their Whopper creation, following the prompts and using their Royal Perks account. Once the entry is submitted, they will receive an A.I.
The Impossible Whopper patty is 0% beef. It is made without any ingredients from animal sources but is still cooked on the same broiler that makes the beef Whopper patties. If you would like a non-broiler version of the Impossible Whopper, then our team members will microwave the patty and remove mayo from the build.
Whether you have a sweet or savory tooth, Burger King wants you to have it your way as more than 200,000 possible customized combinations exist, according to the chain's site.
The offer is one Whopper per “Whopper Goal” voucher and must be redeemed at the front counter and showing the voucher from the Hungry Jack's App to a Hungry Jack's crew member .
To participate, "Entrants” (defined in Section 1 below) must sign up for BK® Royal Perks and may submit up to three (3) “Contest Entries” with their suggestions for a Whopper® sandwichthat includes between 3-8 "Toppings” (the “Whopper Idea”).
How to Submit a Contest Entry: During the Contest Submission Period, visit BK.com/mdw (“Site”), accept the Contest Official Rules, and follow the instructions to create and submit your Contest Entry.
As part of the Million Dollar Whopper Contest, Burger King is asking guests to submit the ingredients of their dream Whopper sandwich for a chance to win a $1 million prize and their creations sold at the fast-food chain nationwide for a limited time.
The Impossible Whopper patty is 0% beef. It is made without any ingredients from animal sources but is still cooked on the same broiler that makes the beef Whopper patties.
In the case of Moldy Whopper, the main objective of the campaign was to land the claim of “no artificial preservatives” in order to start shifting people's perceptions around BK's food quality.
The campaign asked users to delete ten of their Facebook friends in exchange for a free Whopper coupon. The campaign was a clever way to poke fun at the superficial nature of online friendships and the value of a Whopper, according to the advertising agency behind it, Crispin Porter + Bogusky. An error occurred.
Introduction: My name is Mr. See Jast, I am a open, jolly, gorgeous, courageous, inexpensive, friendly, homely person who loves writing and wants to share my knowledge and understanding with you.
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