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FCB Global
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Winners of the 2024 Awards have been announced and we’re pleased to share FCB won a total of 25 Pencils at the show. Our teams at FCB New York, FCB Canada, and FCB Chicago combined to sharpen one White, three Yellow, six Graphite, and 15 Wood Pencils at the Awards which recognize the world's best creative work from across the commercial design, advertising, production and craft disciplines.Congratulations to our teams for this performance and to our incredible client partners for entrusting us with their brands and businesses.
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FCB Global
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🏆 Huge congratulations to FCB New York who are now two-time Sports Emmy winners having just been awarded "Outstanding Digital Innovation" at the 45th Sports Emmy Awards. One year after winning for "McEnroe vs. McEnroe," FCB New York and Michelob Ultra have done it again with "Dreamcaster." This year long project pushed the teams to develop an audio and haptics language that translated real-time basketball data into 360-degree sound and vibrations to allow blind journalist Cameron Black to feel so immersed in a basketball game that he was able to live commentate an NBA playoff game, on TV.This project, which has recently been expanded to enable any blind fan to enjoy live NBA games at Madison Square Garden, is proof that when clients and agencies act as one, the unimaginable can be achieved.#SportsEmmys
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FCB Global
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Attending Salesforce Connections in Chicago this week and want to learn how FCB/SIX turns creativity into an economic multiplier for our clients? Join FCB’s Kawal Singh and Rob Sturch, alongside Scene+ and Acxiom, for their breakout panel, “Creative Strategies for Automation, Segmentation, and Loyalty”, to hear how their approach to getting a 360-degree view of customers helps build smarter segments and drives true loyalty. Add it to your agenda:https://lnkd.in/eNwW2fU2#CNX24 #SalesforceConnections #AI #Innovation #Salesforce #SalesforcePartnersRafterOne | An IPG Company, Interpublic Group (IPG)
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FCB Global
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Welcome to FCB, Neville Shah! 👋 Neville joins FCB Kinnect as Chief Creative Officer, partnering closely with CEO Rohan Mehta and COO Chandni Shah lead the offices for FCB Kinnect and FCB/SIX across the country. On his appointment, Dheeraj Sinha, CEO of FCB Group India and South Asia, said, "Neville joins us at such an exciting time for the FCB Group in India, where we are forging a new phase of growth and glory. His passion for modern creativity and adeptness at leveraging data and technology make him an exceptional addition to our team. Under his leadership, we will continue to foster an environment that celebrates creativity as an economic multiplier, empowers talent, and produces globally benchmarked work that sets the standard for innovation and excellence in our industry."Read the full story in ET BrandEquity: https://lnkd.in/eayWvQdX
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FCB Global
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ICYMI: FCB won a whopping 72 Pencils at The One Show 2024!🎉 Huge congratulations to FCB New York, FCB Chicago, FCB Canada, and FCB Brasil who contributed brilliant work that led to this grand total of awards, includingfour “Best of Discipline,” one “Best of Non-Profit,”and the coveted Fusion Pencil, as well as 24 Gold, 19 Silver, and 23 Bronze Pencils. ➡ Swipe to see the winning work and read more here: https://lnkd.in/e7rQKhNU#OneShow #TheOneClubforCreativity #CreativeWeek
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FCB Global
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🎉If you’re going to win one show, you might as well make it The One Show.We’re thrilled to share FCB has taken home the two highest honors at The One Show 2024! FCB has been crowned “Network of the Year” – for the first time in our storied 150-year history – after taking home a grand total of 72 Pencils, and FCB New York was crowned “Agency of the Year.”Read all about it:https://lnkd.in/e7rQKhNU#OneShow #TheOneClubforCreativity The One Club for Creativity
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FCB Global
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“When a taboo topic is given the shape of art, then it becomes acceptable.” - Anusheela Saha, national creative director and head of design, FCB IndiaIn a conversation with Storyboard18, Anusheela spoke about how the agency crafted “Explorers Wanted,” a new campaign for Durex which urges partners to unearth secret destinations from THIGHland to KyoTOE, and how ‘sex’ is still a taboo subject in India and abroad. Explore more: https://lnkd.in/dp9mVkkA FCB Group India, #ExplorersWanted
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FCB Global
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Is it about our cubes? We’re proud to announce that FCB has been named “Network of the Year” and FCB New York was recognized as “Agency of the Year” at the 103rd Annual ADC Awards!This triumph comes from a stellar performance by our New York and Chicago agencies, who together won a total of 30 Cubes including three “Best of Discipline,” one “Best of Non-Profit,” one Fusion Cube, 12 Gold, seven Silver, and six Bronze Cubes.Congratulations, all! 🎉 🏆 Read all about it: https://lnkd.in/eKGMjX8UFCB Chicago, The One Club for Creativity
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FCB Global
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Fast food has a value marketing problem—experts on how to fix it adage.comFast food has a value problem. FCB New York CSO Todd Sussman spoke to Ad Age's Erika Wheless on how apps, personalization, and better messaging can help brands fix it.“Creative done right can make value part of a brand’s story and not just a reaction to the economic times... You need to have a higher empathy for the moment and not just give a deal, but a value exchange. Consumers don’t want to feel like you’re giving them a handout.” Read the full story: https://lnkd.in/eQ8gYyjp
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FCB Global
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"People who are neurodivergent rarely see themselves represented in mainstream sports, but Runner 321 is looking to change that."Huge congratulations to FCB Canada who’s “Runner 321” was named one of Fast Company’s 2024 “World Changing Ideas.” This ambitious pursuit of social equity is among the 50 creative projects that are seeking to disrupt the status quo and help make the world a better place. 👏 👏 👏
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