I Spent 6 Hours Skimming Amazon’s Black Friday Beauty Deals—These Are the 88 Best (2025)

In addition to my health and two darling children (of the feline variety) I’m thankful for Amazon’s beauty deals. In all seriousness: Thousands of excellent skin, hair, and makeup products are marked down—many to unfathomably low price points. Take, for instance, a classic anti-aging moisturizer shoppers swear by, which is 70 percent off. Or: The rarely on sale Laneige Lip Sleeping Mask, for which Kendall Jenner, Sydney Sweeney, and I share an affinity.

I’ve spent literal hours combing through hundreds—upon hundreds—of Amazon’s Black Friday deals. In doing so, I’ve unearthed, curated, and categorized more than 80 picks that are absolutely worthy of your coin. I’m rarely presumptuous…but a premature “you’re welcome” feels fitting in this instance. Happy shopping.

Best Beauty Deals Overall

• Celebrity-Approved: Laneige Lip Sleeping Mask, $19 (Originally $24)
• Best Seller: Cosrx Snail 96 Mucin Power Essence, $13 (Originally $25)
• Lash Extension Results: Essence Lash Princess False Lash Effect Mascara, $4 (Originally $5)
• Editor's Pick: DHC Cleansing Oil, $21 (Originally $28)
• From an Oprah-Used Brand: Laura Geller Baked Balance-n-Brighten Color Correcting Powder Foundation, $18 (Originally $37)
• Neutrogena Retinol Eye Cream for Dark Circles, $17 with coupon (Originally $29)
• Maybelline Instant Age Rewind Concealer, $8 (Originally $11)
• Olay Complete+ Daily Facial Moisturizer with Sunscreen, $13 (Originally $20)
• Crest 3D Whitestrips Professional EffectsTeeth Whitening Strip Kit Strips, $38 (Originally $46)

In choosing the best Black Friday beauty deals at Amazon, I would have been remiss not to mention items that consistently top the retailer's best seller lists; the famous snail mucin serum from CosRx, for instance, which is marked down to $13. Additionally, the Laneige Lip Mask—which has been used by numerous celebrities—is on rare sale, just in time for chapped lip season. Finally, if you've yet to experience the now-$4 wonder that is the Essence Lash Princess Mascara, I implore you to do so: Frankly, it outperforms many of my much pricier picks.

Best Beauty Deals Under $15

I’ve carelessly shelled out $10 on gourmet chocolate bars and green juices. While such splurges have lasted all of a few hours, Amazon’s $15-and-under beauty deals are practically guaranteed to last at least 50 times as long. Take, for instance, the Beaky Makeup Sponges, which have become a staple in my foundation-stippling routine, or the Maybelline Lash Sensational Sky High Washable Mascara, which I turn to when my lash extensions prematurely peter out. Lest we forget the makeup wipes Kim Kardashain and I rely on for lackadaisical nights, which are currently $4.

Neutrogena Makeup Remover Wipes

Makeup wipes are hardly created equal—as proven by the superior texture and efficacy of Neutrogena's version. I keep a pack at my bedside for nights when I am simply too tired to embark on a multi-step nighttime skin care routine. The cloths are gentle on sensitive skin and tough on even the most stubborn smoky eye.

It Cosmetics Superhero Mascara

To try this volumizing mascara is to love it. Case in point: My sister, mom, and three friends, who've tried it per my recommendation, have fallen in love with the formula. Jennifer Lopez is also a mega-fan of this mascara, which imparts instantly sexy, plump lashes. I almost gasped when I saw it was nearly 60 percent off.

Burt's Bees Firming Moisturizing Cream

InStyle editors and shoppers—more than 8,000 of whom bought it in the past month—swear by this skin-tightening, ultra-gentle moisturizer. Vitamin E protects against skin-aging free radicals, while backuchiol, a retinol alternative, smooths fine lines and wrinkles.

More under-$15 beauty deals:

• Best Retinol Deal: CeraVe Retinol Serum for Post-Acne Marks and Skin Texture, $16 (Originally $22)
• Beaky Makeup Sponges, $6 (Originally $13)
• Versed Skin Soak Rich Moisture Face Cream, $13 (Originally $18)
• Maybelline Lash Sensational Sky High Washable Mascara, $9 (Originally $13)
• Éclat Vitamin C Face Serum, $8 (Originally $10)
• Bedelite Satin Pillowcase, $6 (Originally $7)
• Bliss Glow & Hydrate Serum, $13 (Originally $15)

Best Skin Care Deals

Have you tried the famed cleansing oil from Japanese beauty brand DHC? If not, kindly get to it: The formula dissolves obstinate eyeliner, pore-clogging primers, and quite literally any other face makeup imaginable. Perhaps even more famous is the Skin Perfecting BHA Exfoliant from Paula’s Choice—which my twin sister swears played a massive role in eliminating closed comedones. Seeking skin-plumping hydration? L’Oréal’s shopper-adored collagen cream is an excellent place to start, particularly given its now-$15 price tag.

DHC Cleansing Oil

My future mother-in-law looks 15 years younger than she actually is. Last year, she revealed her secret: DHC's famous cleansing oil. It softens without stripping skin of essential moisture, soothes sensitivity, and cuts through every last trace of stubborn makeup.

La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum

More than 90,000 dermatologists worldwide recommend French drugstore staple brand La Roche-Posay—and this quenching anti-aging serum is illustrative of why. Packed with its titular ingredient, the lightweight liquid refreshes winter-worn skin and restores a bouncy glow in seconds.

TruSkin Vitamin C Serum

A vitamin C serum under $20 is a rarity—hence why this deal is far too stellar to ignore. More than 30,000 Amazon shoppers purchased the brightening, anti-aging elixir in the past month alone. One fan called the product "unbelievable," citing "bright" and "smooth" skin since using the serum. Moreover, their "[dark] spots are disappearing," they added.

Kiehl's Avocado Eye Treatment

I'd believed eye creams were a superfluous skin care category until I tried this Kiehl's classic. Infused with fatty acid-rich avocado, it softens even the driest under eyes and creates a smooth canvas for concealer.

Olay Smooth and Renew Retinol Complex

A friend in her 40s with excellent skin recommended this smoothing retinol moisturizer...and more than 10,000 Amazon reviewers would, too. Unlike many products spiked with vitamin A, Olay's cream is entirely non-irritating, making it a win for sensitive skin types and retinol virgins.

More skin care deals:

• Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant, $27 (Originally $35)
• Sungboon Editor Deep Collagen Overnight Mask, $12 (Originally $19)
• Bioderma Sensibio H2O Micellar Water, $13 (Originally $19)
• La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil, $13 (Originally $18)
• Kiehl's Ultra Facial Cream, $27 (Originally $39)
• L'Oréal Paris Collagen Daily Face Moisturizer, $16 (Originally $19)
• It Cosmetics Confidence in a Cream Anti Aging Face Moisturizer, $30 (Originally $59)
• Goodal Green Tangerine Vitamin C Serum, $14 (Originally $21)
• Bliss Glow and Hydrate Niacinamide and Hyaluronic Acid Serum, $13 (Originally $15)

Best Korean Skin Care Deals

I’ve been using Korean skin care for more than a decade—and can confirm the hype is absolutely warranted. New to K-beauty? Dabble in any of the below formulas to experience the magic. Fellow Korean beauty fan? Stock up with me while best-sellers, including the CosRx Snail Mucin Power Repairing Essence, starting at $13.

SeoulCeuticals Vitamin C Serum

Vitamin C serums—really good ones, that is—typically cost at least three times as much as this now-$16 elixir. A whopping 20,000+ people purchased the product in the past month alone—and I'm following suit.

Kahi Wrinkle Bounce Multi Balm

This glide-on anti-aging treatment fades fine lines and softens crepey texture around the eye area. One fan reported a "clear difference" in their wrinkles, while another noted "noticeable softening." Unsurprisingly, the product is a consistent best seller.

Anua Heartleaf Soothing Toner

This toner is hardly your drying astringent from the early aughts. Au contraire, the water-like elixir deeply hydrates and calms even the most sensitive skin. Just ask the more than 7,000 shoppers who awarded it a perfect five stars at Amazon.

More Korean Beauty Deals:

• Travel-Friendly: Medicube Zero Pore Pads 2.0, Dual-Textured Facial Toner Pads, $13 (Originally $31)
• Best Plumping Cream: Medicube Collagen Jelly Cream, $13 (Originally $33)
• CosRx Snail Mucin 96% Power Repairing Essence, $13 (Originally $25)
• 50% Off: I'm from Rice Toner, $16 (Originally $31)
• The Face Shop Rice Ceramide Moisturizing Emulsion, $8 (Originally $12)
• Anua Peach 70 Niacinamide Serum, $16 (Originally $25)
  
• Sulwhasoo Essential Comfort Balancing Water, $51 (Originally $68)

Best Skin Care Tool Deals

Skin care gadgets—particularly those that actually deliver as promised—run pricey. Ergo, now, while they’re on sale, is an excellent time to nab any goodies you’ve been eyeing. Need inspiration? I use the NuFace to keep my cheekbones in check; Khloé Kardashian and Hailey Bieber are fans of the Medicube Age-R Booster Pro, as are fellow InStyle staffers. Jennifer Coolidge, among more red carpet royalty, relies on the now-$108 SolaWave 4-in-1 Facial Wand, which smooths fine lines, improves circulation, and more.

SolaWave 4-in-1 Radiant Renewal Facial Wand

A go-to for celebrities like Jennifer Coolidge and Nicole Kidman, this multi-functional anti-aging tool smooths fine lines thanks to infrared light. Moreover, it improves circulation for n immediate glow.

Medicube Age-R Booster Pro

This Korean anti-aging facial tool has been used by the likes of Hailey Bieber thanks to its toning, lifting, and product absorption-enhancing properties. At more than half off, now's the perfect time to snag one for yourself.

More skin care tool deals:

• Lifting and Toning: Nuface Mini Classic Microcurrent Facial Device Kit, $154 (Originally $220)
• Editor's Pick: PMD Personal Microderm Classic, $79 (Originally $159)
• Vanity Planet Aira Ionic Facial Steamer, $52 (Originally $69)
  

Best Body Care Deals

Please do not sleep on the retinol moisturizer my 71-year-old mom and I plan to repurchase indefinitely. Crusty feet? Célor’s Foot Peel Mask is sure to satisfy in more ways than one, while AmLactin’s famous exfoliating cream has been a staple of mine for more than a decade.

NatureWell Clinical Retinol Cream

My 71-year-old mom is a bit of a body lotion snob, and this now-$16 anti-aging pick tops her list of anti-aging favorites. More than 10,000 shoppers are in agreement, with fans swearing it smooths crepey skin quickly.

L'Occitane Cleansing and Softening Almond Shower Oil

True to its name, this luxury body wash leaves skin supple, not stripped, and smelling like a French pastry shop. It's rarely on sale, so I plan to stock up—especially ahead of dry skin season.

Célor Foot Peel Mask

Gross yet undeniably satisfying, this glycolic acid-spiked foot peel sloughs sheets of dead skin from crusty heels and toes. It's an effortless pedicure in a box; one fan even noted it's the "only thing" that remove their "stubborn calluses."

More body care deals:

• InStyle Reader Loved: Advanced Clinicals Retinol Body Lotion Moisturizer, $15 (Originally $25)
• Cetaphil Body Moisturizer, $13 (Originally $16)
• Eucerin Advanced Repair Body Lotion, $9 (Originally $13)
• Aveeno Skin Relief Body Wash, $10 (Originally $18)
• CeraVe Intensive Moisturizing Lotion, $14 (Originally $17)
• CeraVe Moisturizing Salicylic Acid Cream For Rough And Bumpy Skin, $22 (Originally $26)
• AmLactin Daily Nourish 12% Body Lotion, $20 (Originally $25)
  

Best Makeup Deals

A foundation with a following (from an Oprah-approved brand, no less), a dew-delivering solution Martha Stewart, Kendall Jenner, and I don, and Amazon’s best-selling K-beauty skin-enhancing tint are all worth your time—and coin, especially when they’re as low as $10.

It Cosmetics Your Skin But Better CC+ Cream

A consistent top-seller at Amazon, this natural-looking color-correcting tint smooths imperfections and protects skin from aging UV rays thanks to SPF 50. My twin sister, 71-year-old mom and I buy this foundation alternative on repeat and have each told friends about the smoothing, skin-plumping formula.

L'Oréal True Match Lumi Glotion

Martha Stewart, Kendall Jenner, and I rely on this subtle glow-enhancing highlighter, which reads natural, not glittery. A dab atop the cheekbones creates radiance in seconds; alternatively, the lightweight cream mixes beautifully with foundation for an all-over dose of luminosity.

Lancôme La Base Pro Makeup Primer

Porelessness becomes tricker to fake with age, but this smoothing base makes the task significantly easier. Furthermore, the breathable formula blurs the appearance of wrinkles and prevents foundation from settling into fine lines throughout the day.

More makeup deals:

• From an Oprah-Approved Brand: Laura Geller Baked Balance-n-Brighten Color Correcting Powder Foundation, $18 (Originally $37)
• Urban Decay Perversion Volumizing Mascara, $12 (Originally $28)
• 60% Off: Lancôme Monsieur Big Volumizing Mascara, $12 (Originally $30)
• Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara, $15 (Originally $30)
• It Cosmetics CC+ Nude Glow Lightweight Foundation, $28 (Originally $40)
• Lancôme La Base Pro Makeup Primer, $32 (Originally $45)
• TirTir Mask Fit Red Cushion Foundation, $15 (Originally $25)

Best Hair Care Deals

I buy 99 percent of my hair care products from Amazon and have discovered a handful of under-the-radar keepers—including a Brazilian growth treatment—that I order on repeat. Luckily for me, many are on stellar sales at Amazon ahead of the holidays, including the frizz-annihilating mist Jennifer Lopez has used and Salma Hayek’s secret to glossy hair.

Olaplex No. 3 Hair Perfector Repairing Hair Treatment

Olaplex, the original bond-building brand, is rarely marked down, making this now-$21 bottle of its classic repair treatment a must-buy for anyone seeking stronger, smoother, healthier hair.

Colorwow Dreamcoat Supernatural Spray

If frizzy hair is the bane of your beauty existence, consider this celebrity-used strand-smoother your solution. A few spritzes on damp hair delivers softness, shine, and prevents frizz formation. Unsurprisingly, this spray—which Jennifer Lopez and Amal Clooney have used—is an Amazon best-seller.

More hair care deals:

• Verb Ghost Oil, $14 (Originally $20)
• Mise En Scène Perfect Serum Original, $11 (Originally $19)
• K18 Molecular Leave-In Hair Mask, $26 (Originally $29)

Best Hair Growth Deals

Amazon is a treasure trove of hair growth-solutions, ranging from lengthening shampoos, anti-breakage serums, and follicle-stimulating tonics. Many are discounted—yet I whittled down the 11 worth adding to your cart.

Nutrafol Scalp Microbiome Shampoo

Healthy hair starts with a healthy scalp, which is precisely what this balancing shampoo provides thanks to its microbiome-balancing ingredients. Plus, shoppers noticed more volume after a single use, making this a product with instant gratification, too.

Lola From Rio Rapunzel Hair Growth Tonic

This lightweight Brazilian hair mist is among the easiest means of growing new hair—and quickly—thanks to ingredients like rosemary. I've been using the formula for a few months and have thicker-looking hair to prove it.

Pantene Pro-Vitamin Essence Mist

Pantene's social media-famous strengthening treatment prevents breakage—and, thus, encourages hair to grow to its fullest potential. Plus, the lightweight formula is anything but greasy, and smells fantastic, too.

More hair growth deals:

• Nutrafol Balance Hair Growth Supplements, $70 (Originally $88)
• Karseell Collagen Deep Repair Conditioning Argan Oil Hair Mask, $20 (Originally $24)
• Pura D'or Hair Thinning Therapy Energizing Scalp Serum Revitalizer, $13 (Originally $25)
• Mielle Organics Rosemary Mint Strengthening Hair Masque, $8 (Originally $10)
• Kitsch Rosemary and Biotin Shampoo and Conditioner Bar, $20 (Originally $28)
• Bellisso Biotin Shampoo and Conditioner Set, $23 (Originally $40)
• L'Oréal Paris Elvive Dream Lengths Shampoo and Conditioner, $16 (Originally $20)

Best Hair Tool Deals

If you’ve perused Amazon’s hot tool offerings, you’ve undoubtedly stumbled upon the best-selling, truly iconic Revlon One Step Volumizer Brush—now a mere $32. Perhaps you’re also familiar with the Shark Beauty multi-styler—a must-have for Chris Appleton, stylist to stars like Kim Kardashian and Jennifer Lopez, which is more than $60 off for a limited time.

Revlon One-Step Hot Air Brush

More than 30,000 people purchased this classic styling tool in the past month alone thanks to its ease of use and salon-worthy results. Both a hair dryer and round brush in one, it produces bouncy volume and smooth, shiny strands, per fans—one of whom has bought the tool four times as gifts for friends.

Dyson AirWrap

I rarely assign the title of "game-changer" to beauty products, yet Dyson's famous AirWrap deserves the superlative. Since mastering the tool, I've become someone with good hair—which is more than I can say for the 20-something years I lived on this earth pre-AirWrap. This gadget is highly covetable and rarely on sale, so snap it up while you still can.

More hair tool deals:

• Chi Spin N Curl, Curling Iron, $86 (Originally $120)
• Wet Brush Original Detangler Hair Brush, $9 (Originally $15)
• Shark HD430 FlexStyle Air Styling and Drying Multi-Styler System, $229 (Originally $300)

Best Nail Care Deals

I’ve been doing my own gel manicures for years with the pro-grade SunUV UV LED Nail Lamp, now $32. Between polish changes, I use strengthening treatments, like OPI’s, to keep my talons healthy. Finally, don’t miss the cuticle oil Rhianna and I use, which keeps hangnails at bay and manis looking first-day fresh.

Modelones Poly Nail Gel Kit

I've dabbled in virtually every manicure technique, from builder gel to dip powder—yet it wasn't until recently that I tried polygel nails at home. This kit is, in addition to an excellent value, beginner-friendly, fun to use, and yields gleaming, salon-worthy results at a fraction of the cost.

Aliver Gel Nail Polish Remover

The sole downside of DIY gel manicures, in my opinion, is polish removal. Luckily, this magical elixir cuts time and frustration in half by eating away at stubborn product; in minutes, it loosens gel polish, which practically slides off with a gentle push of a manicure stick.

More nail care deals:

• Celebrity-Used: CND SolarOil Cuticle Oil, $7 (Originally $10)
• Best for Weak Nails: Essie Hard To Resist Nail Strengthener, $8 (Originally $11)
• Editor's Pick: SunUV UV LED Nail Lamp, $32 (Originally $50)
• Sally Hansen Instant Cuticle Remover, $4 (Originally $7)
• Beetles No-Wipe Gel Top Coat and Base Coat Set, $7 (Originally $13)

Sophie Wirt has nearly a decade of experience reporting on beauty products and industry trends. Her expertise lies in anti-aging skin care, the likes of which she’s researched and tested tirelessly throughout her career.