Russia: leading non-alcoholic beverage brands by CRP 2020 | Statista (2024)

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    Published by A. Melkadze, Aug 19, 2022

    In 2020, Coca-Cola ranked first among non-alcoholic beverage brands in Russia, accounting for 248 consumer reach points countrywide. Pepsi received 199 CRPs over the same period and was listed in the second place.

    Ranking of non-alcoholic beverage brands in Russia in 2020, by consumer reach points (CRP)*

    CharacteristicConsumer reach points*
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    Region

    Russia

    Survey time period

    November 2018 to October 2020

    Supplementary notes

    * The source specified the following methodology:
    "The Consumer Reach Points of each brand is calculated by multiplying three numbers:
    Penetration: the share of households buying a brand
    Population: the number of households in a country
    Consumer Choice: the number of interactions with a brand across categories in a year.
    The measurement is then weighted by actual population to calculate the brand’s reach."

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    Russia: leading non-alcoholic beverage brands by CRP 2020 | Statista (7)

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    Statistics on " Non-alcoholic beverages in Russia "

    Other statistics that may interest you Non-alcoholic beverages in Russia

    Overview

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    Segments

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    Consumption

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    Prices

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    Trade

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    Brands

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    Consumer preferences

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    Russia: leading non-alcoholic beverage brands by CRP 2020 | Statista (2024)

    FAQs

    Russia: leading non-alcoholic beverage brands by CRP 2020 | Statista? ›

    In 2020, Coca-Cola ranked first among non-alcoholic beverage brands in Russia, accounting for 248 consumer reach points countrywide. Pepsi received 199 CRPs over the same period and was listed in the second place.

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    Dobry Cola had become a market leader in the sweet soft drinks segment by the end of 2023, surpassing both local cola brands, "Chernogolovka" and "Cool Cola." Coca-Cola HBC, in a statement to Reuters in August 2022, clarified that Dobry Cola is not associated with Coca-Cola or the Coca-Cola Co.

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    The simple answer is, yes. The demand for non-alcoholic drinks and mocktails has remained strong throughout 2023 and should continue into 2024. Over the past two years, non-alcoholic beverages have been the third-fastest-growing category in the US.

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    Russia: Kvass is a traditional fermented non-alcoholic beverage commonly made from rye bread, and while kvass is seen as the national non-alcoholic drink, it is vodka that most Russians identify as their national alcoholic beverage.

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    Non-alcoholic beverages include a wide range of products, such as juices, bottled water, soft, energy, and hot drinks.

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    What is a White Russian without the vodka? ›

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