Rising prices, digital subscriptions to partially offset lower print revenue
CLEVELAND, April 14, 2022 /PRNewswire/ — U.S. newspaper publishing revenue is expected to fall less than 1.0% annually in nominal dollars through 2026, according to Newspaper publishing: United States, a report recently published by Freedonia Focus Reports. The widespread availability of free news content will continue to drive down subscription prices, although rising prices and pressure from publishers for digital subscriptions will offset the drop in revenue to some extent. As news media continues to go digital, online revenue is expected to grow 5.9% annually through 2026, while print revenue continues to decline at 3.8% annually . Growing use of paywalls on newspaper websites and rising digital subscriptions are driving online revenue growth, while declining circulation is driving print revenue losses. Growing competition from other providers of advertising space – especially social media platforms – will limit advertising revenue. However, losses will be limited by the expansion of non-traditional product offerings, such as marketing services.
This and other key information is presented in Newspaper publishing: United States. This report forecasts 2022 and 2026 US newspaper publishing revenue in nominal US dollars at the publisher level. Total revenue is segmented by source in terms of:
- advertising space
- subscriptions and sales
- printing services
- delivery service
- other sources of income such as advertising and marketing services
Advertising, subscription and sales revenue, as a whole, is segmented by media type in terms of:
- to print
- other types of media, such as CD-ROM, Blu-ray/DVD, and microfilm
To illustrate historical trends, total revenue and different segments are provided in annual series from 2011 to 2021.
The scope of this report includes companies that publish newspapers in print or print and digital form. Companies that exclusively publish digital content are excluded.
More information on the report is available at:
About Freedonia Focus Reports
Each month, The Freedonia Group – a division of MarketResearch.com – publishes over 20 new or updated Freedonia Focus reports, providing up-to-date, unbiased analysis on a wide variety of markets and industries. Published in 20 to 30 pages, the Focus report’s coverage ranges from raw materials to finished manufactured goods and related services such as freight and construction. Additional services and industry reports can be purchased from Freedonia Focus Reports or MarketResearch.com.
The analysis is intended to guide the busy reader through relevant topics in quick succession, including:
- total historical market size and industry production
- segmentation by products and markets
- identification of market drivers, restraints and key indicators
- outlook segment by segment in 5-year forecasts
- supply base survey
- suggested resources for further study
SOURCE The Freedonia Group