National Clean Beauty Day has gone on for years. Shortly after legendary celebrity hairstylist and haircare pioneer Frédéric Fekkai sold his namesake brand in 2008, he realized that the beauty industry had yet to caught up with the rest of the world in terms of clean product formulations and sustainability. . A strong advocate of environmentally friendly practices, Frédéric sought to bring clean formulas and sustainability to the beauty category and in November 2018, he bought his brand and set his vision in motion. FEKKAI, the first hair care collection that delivers salon results with eco-friendly packaging and the most optimal plant-derived ingredients, launched in early 2020.
“We founded National Clean Beauty Day to raise awareness about the clean beauty space – to inspire other brands to develop clean, sustainable products and to educate consumers. Through seminars with like-minded brands, social content and partnerships, we hope to spark change, ”says Frédéric Fekkai, Founder & CEO, FEKKAI.“ Today there is so much more information about the impact that ingredients have on our bodies and that packaging has on our planet. Every action counts. We need brands, consumers and our community to work together to bring about positive change for the entire beauty industry. We hope other brands will join us on this journey, creating a more sustainable future. “
FEKKAI believes that consumers should not be forced to choose between cleanliness and performance. All products in the FEKKAI collection are vegan, cruelty-free and free from gluten, sulfates, parabens, phthalates, mineral oil, palm oil and silicones. The packaging was created with a cleaner future in mind without compromising on performance, quality or premium aesthetics. Of national origin, all products are packaged in bottles made from 95% recycled plastic. – even the shipping boxes and packing materials are 100% recyclable. As a result, in its first year, FEKKAI purchased 64 million grams of post-consumer waste, disposing of 330 tonnes of plastic waste and redirecting it to recycling plants.
Find out how FEKKAI encourages brands and consumers to join the clean beauty movement by visiting the brand’s website website and by signing the #MYHAIRCARES pledge. To follow @FEKKAI and #NationalCleanBeautyDay on social media to join the conversation.
Frédéric Fekkai, the famous hairdresser, founded the FEKKAI brand in 1989. In January 2020, FEKKAI has relaunched a sustainable hair care line with vegan, cruelty-free, professional-grade formulas. FEKKAI’s formulas in all of their collections are sustainably sourced and EWG compliant – no nasties and full of performance – no sulfates, silicones, parabens or phthalates.
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