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Google to pay News Corp for topical content in global deal

Rupert Murdoch’s News Corp said it has entered into a three-year pact with Google under which the publisher will provide the internet giant with news content from sites around the world in return for “big payments from Google.”

News Corp sites joining the Google News Showcase include the Wall Street Journal, Barron’s, MarketWatch, and the New York Post; the UK Times and Sunday Times and the Sun; and in Australia, publications such as Australian, news.com.au, Sky News and several metropolitan and local titles.

The deal comes after Google last month threatened to pull its search service out of Australia, following the government’s plans to pass legislation that would force technology platforms to pay for information. Instead, Google has proactively made deals with news providers – with News Corp, the latest and largest partner to date.

Late last year, Google launched a “new news experience,” dubbed the Google News Showcase, for which it pays some publishers for “high-quality content” under a new licensing program. Earlier this week, Google signed deals similar to News Corp’s deal with Australian TV channels Seven West Media and Nine Entertainment.

In addition to payments from Google to News Corp, the agreement between the two companies includes the development of a subscription platform by Google; sharing of advertising revenue through Google’s advertising technology services; and “significant investments in innovative video journalism” by YouTube.

For years, News Corp had complained that Google (and other tech platforms) were taking advantage of its original content without providing any compensation. News Corp CEO Robert Thomson said in a statement on Wednesday that the new deal will “positively impact journalism around the world, as we have firmly established that there should be a premium for quality journalism. “.

Thomson added: “I would like to thank [Alphabet and Google CEO] Sundar Pichai and his team at Google who have demonstrated a thoughtful commitment to journalism that will resonate in all countries. It has been a passionate cause for our business for over a decade and I’m glad the terms of trade are changing, not just for News Corp, but for every publisher.

The News Corp-Google deal would not have been possible “without the fervent and unwavering support of Rupert and Lachlan Murdoch, and the Board of Directors of News Corp,” according to Thomson. The CEO also thanked Rod Sims of the Australian Competition and Consumer Commission, as well as Australian Prime Minister Scott Morrison and Treasurer Josh Frydenberg “who stood up for their country and journalism”.

Google claims to have signed more than 450 publications as partners for Google News Showcase. These include The Financial Times, The New Statesman and The Telegraph in the UK, Le Monde in France, Der Spiegel in Germany and Reuters. He has also signed deals with several Australian publishers, including Crikey, The Conversation, the New Daily and regional newspapers of Australian Community Media.