The initiative will give attention to new planning, sources and commitments to ship the technological innovation, customer support and end-to-end packaging options wanted to enhance each producer worth and efficiency. of meat, poultry and seafood prepared at checkout. .
Moreover, Jay Siers, an business veteran with 35 years of case preparation expertise, has been appointed to the brand new function of Case Preparation Specialist to execute the brand new initiative.
“The COVID-19 pandemic has accelerated the long-term transition to omnichannel grocery gross sales, placing elevated market strain and demand on producers of ready-to-eat contemporary meats – that are portioned and packaged in a facility. processing heart moderately than contained in the retail retailer. COVID-19 continues to reshape the panorama, difficult meals producers, grocery shops and shoppers, ”mentioned Jerry Rundle, Harpak-ULMA vp of gross sales.
“Out-of-the-box producers want versatile packaging strains that ship higher worth for cash – and there’s no OEM higher positioned to fulfill this problem than Harpak-ULMA,” mentioned Rundle. “Prospects seeking to evolve their packaging technique in response to market adjustments profit from extra versatile packaging options. Our experience on this space permits them to realize tangible financial savings, each in money and time. “
“The appointment of Jay Siers as Case Preparation Specialist brings 35 years of case preparation expertise and a singular ability set that may strengthen our presence within the case preparation market,” mentioned Rundle. Siers joins Harpak-ULMA after having served as Gross sales Director for North America at FPEC Corp. There he was liable for beef and pork programs gross sales in North America in addition to some multinational accounts.
Siers will lead the institution of a presence for Harpak-ULMA in Omaha, Neb., Which has an extended historical past within the contemporary meat markets and mentioned his appointment with the corporate “the place innovation targeted on buyer comes first ”is the cornerstone of its 35-year expertise within the business. Siers added, “Corporations that take the time to find out about their clients’ merchandise make higher suggestions and that builds belief. I additionally know clients who thank HARPAK-ULMA for bringing them new packaging concepts and applied sciences that that they had not thought of earlier than. It is extra essential than ever. Our business faces a mess of challenges starting from managing workforce turnover, a key driver of development, to implementing digital transformation enhancements accelerated by the consequences of a pandemic. international. I stay up for profiting from superior applied sciences starting from augmented actuality to good related machines to deliver out-of-the-box producers to the following degree of manufacturing effectivity, ”mentioned Siers.