Content produced by ITV News will appear on broadcaster ITVX’s new on-demand streaming service, the ITN boss has said.
The ITVX platform will replace the ITV Hub brand in November as the broadcaster steps up its efforts to compete with streaming giants such as Netflix and Amazon in the digital age.
ITN chief executive Rachel Corp discussed the future of the production company, which makes news programming for ITV, Channel 4 and Channel 5, while giving the keynote speech at the Future conference Of Media from Press Gazette on Wednesday.
Ms Corp spoke of the need to “strengthen the relationship” between online platforms, including social media and content publishers, suggesting an Australian-style trading code could be effective.
She said: “In the meantime, we are extremely encouraged by what will be an industry first with ITV’s investment in PSB (public service broadcasting) news via its streaming service ITVX.
“This new platform will see content created by the ITV News team feature prominently – bespoke, up-to-date video on demand, as opposed to streaming news, so viewers won’t have need to browse multiple platforms and will be able to access their trusted news brought to you by our familiar live team, all in one place, whenever they want.
Ms Corp added that US streaming networks like Peacock have already shown it to be a “valuable addition to their drama, comedy and documentary output”.
ITVX will be a free, advertiser-funded streaming service that will have the option of a subscription level for ad-free viewing.
Only by acting now can we ensure quality, regulated and reliable journalism in the future.Rachel Corp, CEO of ITN
The ITN boss also reflected on how news outlets and broadcasters reported on the Queen’s death, saying: ‘I think the news outlets have hit the right deal.
“We brought depth and context, wonder and spectacle, warmth and community. We intuitively knew when to add value with context and feedback.
“But we bravely knew when the stunning cinematography could speak for itself while we held a very long and very powerful silence.”
She said this historic period was the “most powerful reminder… of the power of British public service television”, but added that the media face looming questions about how they can adapt, maintain the loyalty and reach a new generation.
“For growth and survival, we also need the support of media savvy politicians to protect the best of British news and public service television,” Ms Corp added.
“We are responsible for producing online news content to the same standards as our television newscasts, despite no regulatory requirements in this regard.
“We never take trust for granted, it underpins everything we do – and so we choose to adhere to and use the same editorial standards as for television, wherever you view our news.
“However, we support stronger measures at all levels, helping to tackle everything from misinformation to online safety for children.”
She continued: “Only by acting now can we ensure quality, regulated and reliable journalism in the future.
“With the onset of winter and the cost of living crisis, public service journalism will remain vital. Let’s make it count.