News content

New ‘Microsoft Start’ feed supercharges personalized news content

Source: Microsoft

What would you like to know

  • Microsoft renames its news service to Microsoft Start.
  • The new service offers news content curated by AI and machine learning.
  • It’s accessible through Android, the Edge browser, widgets on Windows 11, and more.

Microsoft is launching a new personalized news feed called “Microsoft Start“in the hope of re-energizing its efforts to bring organized content to users.

The new service leverages MSN and Microsoft News to deliver content that interests them using “the latest advances in AI and machine learning, coupled with human moderation.”

The service will display news and content “from over a thousand global premium publishing brands” based on user interests, which can be easily personalized based on various topics. Microsoft Start will then refine the content as users continue to interact and engage with the content, and users can also indicate content they like or dislike when they encounter it.

Microsoft Start CustomizeSource: Microsoft

On the desktop, Microsoft Start offers easy-to-view maps for weather, stocks, and sports that show readily available updates on forecasts, scores, and more.

On some of the better laptops, Microsoft Start will be available through the taskbar on Windows 10 and widgets on Windows 11. Users can also access Microsoft Start through Edge and Chrome browsers through the website or the Microsoft Edge New Tab page.

Microsoft is also making it available on iOS and better Android phones with an update to the Microsoft News app that will enable the revamped experience. Here, users will have access to advanced location-based search queries and synced content preferences.

Overall, the experience should be familiar enough for using Microsoft News or frequenting the Edge browser, but the redesign highlights Microsoft’s commitment to improving the experience by bringing together its efforts of News, AI and machine learning in a content platform spanning mobile. and office devices.

Despite the new rebranding, Microsoft says MSN “will remain available”.

Content you want

Microsoft Start app icon

Microsoft Start (formerly News)

News changes name

Microsoft Start brings together the best of news, AI, and machine learning from Microsoft to deliver the content you want from just about anywhere.

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