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OOh media and News Corp Australia sign exclusive multi-year news content innovation partnership to increase consumer engagement with Out of Home

oOh!media today announced an exclusive, multi-year partnership with News Corp Australia to deliver innovative and personalized content experiences to audiences on oOh!’s national Out of Home digital network.

Leveraging the nationwide market-leading thousands of digital screens from oOh! in metropolitan and regional areas, News Corp mastheads news.com.au, The Australian, the Herald Sun and the Daily Telegraph will produce bespoke, localized and contextually relevant breaking and broadcast stories. general interest news, lifestyle, sports and business articles, plus exclusively created video content designed to increase consumer engagement with oOh! screens.

Starting in October, each publication’s compelling editorial content will for the first time be rolled out in rotation with oOh!’s street, street furniture and retail advertising, in addition to existing cafe environments, fly, office, study and location, on a seven-day-a-week news cycle with an estimated reach of 15.5 million people each month.*

oh! CEO Cathy O’Connor said, “As the Out of Home market leader, we are constantly looking for ways to innovate and reframe perceptions of Out of Home. Technological advancements in the digital Out of Home and continued investment in expanding our digital network deliver news The partnership with News Corp will deliver contextually relevant and personalized news content, which will keep Australians informed in real time when ‘they’re on the move on a scale never seen before.

“This is the first step in expanding our content program and in the coming months we will be rolling out a number of industry-first initiatives, further expanding the value exchange that oOh! has with audiences and advertisers and building on the company’s goal of making public spaces better and brands unmissable.”

Michael Miller, Executive Chairman of News Corp Australasia added: Michael Miller, Executive Chairman of News Corp Australasia added: “The integration of trusted and breaking journalism from our top mastheads with oOh!media’s outdoor screens will further deepen the public’s relationship with Australia’s most consumed media. The teams at news.com.au, The Australian and our state mastheads such as The Daily Telegraph and Herald Sun are eager to provide another point of contact for their multimedia journalism.

News Corp will appoint a dedicated editor to oversee the curation, optimization and release of content distributed through the oOh! digital network. Editorial selection will be based on real-time audience engagement data and supported by a growing team of journalists, producers and motion graphics specialists from the Digital Media Hub, within the new Tech Networks Partnerships team. of the society.

Neil Ackland, Director of Content, Marketing and Creative, said, “News Corp shares our passion for innovation with content in Out of Home. For the first time, we will be able to expand our news offering across the entire oOh! network, using the We have full digital capabilities and unparalleled national scale. We see this as a major step forward in the development of Out of Home content in Australia.

*Source: Oh! Smart Reach, Quantium data, people 16 and older, oOh! Digital locations, 4 weeks

Image: Jane Dempster/The Australian