South Korea-based SK Group, a collection of various multinational manufacturing and service companies, has released a study that examines U.S. interest in sustainable packaging. The group interviewed 1,500 American adults in May, according to a press release from the company.
The survey found that although recycling is considered a routine practice for a more sustainable future, only 2 in 5 Americans say they are totally convinced that they are recycling properly at home. In addition, nearly 72% of Americans are likely to favor products that use packaging that can be easily recycled or reused.
However, 42 percent of those polled said they were unaware that some recyclable containers, such as plastic bottles, cannot be recycled unless they first remove the labeling and other materials from them. ‘packaging.
“We have a clear opportunity to reduce the environmental impact of product packaging by adopting solutions that make it easier to recycle and reuse materials,” says Bob Cowley, vice president of sales and marketing at SKC Inc., a producer of films based in Covington, Georgia, which operates under the aegis of the SK Group. “Consumers are hungry for environmentally friendly products that reduce waste and their carbon footprint. As a responsible packaging manufacturer, our job is to develop recycling-friendly products that break the cycle of single-use plastics and extend the life of packaging.
Other results from SK Group’s U.S. Sustainable Packaging Survey include:
- Less than 38% of adults say they are totally convinced that they are recycling properly at home.
- Regarding the younger generations, 74% of 18-34 year olds say they are likely to buy one product over another because it is environmentally friendly.
- Across generations, 90 percent of those surveyed believe that school-aged children should learn to recycle responsibly.
Cowley says education is the biggest factor in why people don’t recycle.
“Consumers understand the importance of recycling and the need to reduce single-use containers,” he says. “It’s the lack of knowledge about what and how to recycle that we think causes the most problems.
SK Group, a South Korean-based organization with US operations in more than 10 states, has placed sustainability at the heart of its global growth plans. Saskatchewan companies have made several investments in renewable energy, recycling, and advanced semiconductor materials that make electronics more efficient in the United States. Among them is Ecolabel, the first shrink sleeve label developed by SKC that is compatible with the recycling stream of polyethylene terephthalate, or PET bottles.
According to a report from the City College of New York, nearly 300 million tonnes of solid waste is generated in the United States each year, and that number continues to rise as the population grows. The survey identified the desire for education around recycling for young people and clarification on recycling properly.