Reliance Industries – India’s largest company by revenue, profit and market value – topped the 2021 Wizikey News Score as India’s most visible company in media.
This recognition follows the recent recognition by Exchange4Media Group of Reliance as one of the Indian brands with top 2021 internal communication professionals. The role of a dynamic and savvy corporate communication team is extremely important in ensuring the media visibility of any business.
Wizikey’s News Score is the world’s first standardized metric to measure news visibility for brands and individuals using artificial intelligence, big data, machine learning and intelligence media. The news score takes into account various key criteria such as news volume, headline presence, publication reach, readership, etc. The score ranges from 0 to 100 and is based on tracking over 5,000 posts. It represents a brand’s media presence in posts that matter.
For its first position, Reliance has a score of 84.9 for 2021, followed by State Bank of India, Bharti Airtel, Infosys, Tata Motors. Only a few global companies like Google and Facebook score above 90.
Reliance’s news score excludes standalone title mentions of “Jio.” The inclusion should have significantly improved the score.
Reliance has made several key announcements this year in its activities, as well as philanthropic initiatives, which have played a key role in its media visibility.
Reliance has been at the forefront of India’s fight against Covid during Wave 2 in 2021. More importantly, it has turned its manufacturing units into the world’s largest emerging medical oxygen producer. India, equivalent to 11% of India’s total production. Reliance provided over 1000 MT per day of liquid oxygen to support over 1 lakh of hospital patients for free.
Reliance also led the largest vaccination campaign among India Inc to deliver more than 2.5 million doses of the vaccine to its employees, their families, as well as members of the company.
Reliance announced its roadmap to lead India’s transition to green power, including four Giga factories in Jamnagar with more than $ 10 billion in investment commitments
Reliance has announced five key collaborations – NexWafe, REC, Ambri, Sterling & Wilson Solar and Stiesdal – for critical next-generation technologies and implementation capabilities to drive its foray into green energy.
Reliance has commissioned two gas fields in the KG Basin and successfully conducted auctions to sell its gas to domestic consumers. Reliance is now on track to contribute 15% of India’s total natural gas needs.
Reliance Jio increased its spectrum by 55% in auctions held in March 2021 and became the largest holder of the sub-GHz and 2300 MHz bands.
Reliance has launched the most affordable ‘Jio Phone Next’ smartphone in collaboration with Google at an entry-level price of Rs 1,999. The phone runs on an optimized version of Google’s Android operating system called ‘Pragati OS’ .
In line with its vision of adding technological solutions to better serve customers, the Reliance group also made a few acquisitions during the year. They included JustDial, SkyTran, and Urban Ladder.
Jio-bp launched its first fuel point of sale to start offering fuel additives and a differentiated value proposition.
Reliance has also been one of the major news players among Indian companies in the past.