News broadcast leaders from NBCUniversal Local, Fox Television Stations, Cox Media Group and EW Scripps Co. will share insights into their live broadcast, simulcast, on-demand and original content creation strategies, as well as than about the shows they develop and the audience development goals behind them at Streaming News 2022: Optimizing News Content and Workflow Strategy, a TVNewsCheck webinar on July 21 at 1 p.m. ET.
Executives will also explain how they balance their ramp-up in production with existing newsroom resources and how they use their staff, facilities and technology to meet the new demand.
“Almost all TV channel groups have now launched streaming apps and FAST channels in the market, and now they are striving to develop engaging and original programming strategies to execute them,” said TVNewsCheck Editor Michael Depp. “This webinar will examine emerging content strategies from groups that have been in the space for some time now, as well as how they have integrated streaming production demands with their already inundated newsroom workflows.
“Adam Wiener, who developed and launched CBS’s local streaming stations, will moderate this discussion, and there’s no better expert than him to dive into the many complexities of OTT scheduling and workflows.” , added Depp.
Register for Streaming News 2022: Optimizing News Content and Workflow Strategy here. The second part of this webinar, Maximizing Viewership and Revenue, will take place on August 25 at 1 p.m. ET. Register for this webinar here.
Owen Jennings, Executive Director of Product and Innovation, Cox Media Group — He has over 15 years of digital experience in national and local media with Turner Sports, CNN and Cox Media Group. In his current role, he leads product, user experience, innovation and distribution for television and radio at CMG. This year, the focus is on growing O&O streaming across all direct consumer platforms as well as expanding distribution partnerships with third parties.
Besides always wanting to talk about the latest digital innovations, Jennings will also have no trouble talking about music, travel and real estate.
Socrates Lozano, Senior Director, ScrippsCast and Newsroom Innovation, the EW Scripps Co. — The one thing constant in Socrates Lozano’s 15-year television career is change. He has spent most recent helping build the technology and storytelling infrastructure for Scripps’ national teams in Denver. He has a passion for storytelling and is obsessed with modernizing the way we produce and distribute content to our viewers.
He runs a newsroom of talented journalists, covering stories from across the country. Experimentation, failure, and innovation are at the core of what drives him forward, and he always seeks to surround himself with like-minded people who have a desire to leave an impact on this industry.
Meredith McGinn, Executive Vice President of Diginets and Original Production, Local NBCUniversal — In her role, she oversees NBCLX, a new television and streaming network designed for Gen Z and millennial audiences; Cozi TV, NBC’s national multicast network that airs the best TV shows of all time and pop culture favorites to more than 90% of the country and to NBC-owned television stations and affiliates; and LXTV Productions, the production company behind original shows and specials, including travel shows 1st lookreal estate and design fairs Open day and New York Open Househome improvement show George to the rescue and live red carpet specials from the Emmy Awards and the Rose Parade for NBC Network, among others. NBCLX, COZI TV and LXTV Productions are all part of NBCUniversal Local, a division of NBCUniversal.
At LXTV, McGinn also manages the production of custom integrated marketing solutions for top consumer brands. Additionally, she oversees all aspects of NBCUniversal Local’s annual national pet adoption campaign – Clear The Shelters – which has helped more than half a million pets find new homes. since the initiative was launched in 2015.
Prior to assuming her role at the divisional level, McGinn worked as director of news and content at NBC’s flagship WNBC New York, where she was responsible for overseeing news decisions and programming for New York Nonstop, which she launched in 2009. Prior to that, she worked as a senior producer at MSNBC from 2003 to 2006, primarily overseeing live weekday morning and breaking news coverage.
Previously, McGinn spent nearly a decade in news management with the Fox Television Station group as deputy news director for WNYW New York and managing editor for WTXF Philadelphia, where she received two Emmy Awards.
McGinn graduated magna cum laude with a bachelor’s degree from Temple University.
Emily Stone, Vice President, Digital Content Operations, Fox Television Stations — She oversees digital content strategy and operations for Fox television stations. She works closely with all Fox O&Os to refine their local digital publishing strategies and workflows. Stone also oversees the operation of the group’s content team, a team of content creators that produces original digital content for all markets. She is based in Los Angeles.
Stone has been with Fox since the early 2000s. She began her career as an intern at WTVT Tampa, Florida, and later led digital operations at WAGA Atlanta and WTTG Washington. She holds a bachelor’s degree in communications and political science from the University of South Florida.
Adam Wiener, Founder, Continuous Media LLC (moderator) — He has spent over 30 years at the forefront of media evolution, with a career spanning print, radio, television, digital and streaming. He has worked at traditional media companies, early and late stage start-ups and as a consultant.
Wiener currently advises large companies and organizations on streaming strategies, operations and P/L management. He led all aspects of streaming/digital for CBS TV stations where he designed, built the business plan and led the rollout of CBSN Local, O&O’s 24/7 news feeds. in major US markets available for free (with advertising) on connected networks. television, desktops and mobile devices through the CBS News app, local station websites, Pluto TV and Paramount Plus.
The National Association of Broadcasters recognized his work in transforming a traditional media company into a forward-looking streaming powerhouse by naming him the 2021 recipient of the NAB Digital Leadership Award.
Etienne Bach, Director of Sales, Vertical News, Amagi — He works with national news agencies, local station groups and digital media companies to create new streaming channels and move their operations to the cloud.
Prior to joining Amagi, Bach was SVP at Engine Media, where he built a live streaming service for local news, Engine Media Live, and distributed a new esports channel, UMG TV, across numerous FAST platforms.
Bach joined Engine after acquiring Vemba Corp., a Toronto-based video distribution platform, where he served as CEO from 2017 to 2019. After studying journalism in college, he started his career at CNN and CBS News covering politics and media in Washington.