Burger King illustrates the difference between a burger and a Whopper (2024)

What’s in a name matters, at least here.

When Shakespeare said, “What’s in a name?” ages ago, he would never have dreamt that his simple question would make American QSR giant Burger King (BK) to release two ads. The Whopper, BK’s most popular food item, is not a burger, though it resembles one. Hence, it was important to illustrate the difference between a Whopper and a burger.

In a 58-second slot released two weeks ago, BK states, “A burger is a burger. Whopper is well the Whopper. And yet people mix them up.”

The clear distinctions, as per BK, lies in the towering seven layers of the Whopper and its size, which is bigger “in all CAPS.”

BK has also introduced the `It’s not a contest’ to drill down this fact. You need to fill in the blanks with emojis, stickers, text, GIFs to the phrase: It’s not a _____. It’s a _______. The winners get a free Whopper.

To understand the crux of this Whopper versus burger debate, you will have to go back a month. BK got a few folks to try and tell the difference between a burger and a Whopper. Initially, the unanimous opinion was that both are burgers.

But when they took the first bite, the difference became evident. Factors like juicy, more ingredients, super sauces, grill marks (proof that patty is barbecued) emerged. The ad’s last scene spelt the difference: `It’s not a burger. It’s a Whopper.’

Why do we feel that the burger that `lost’ was a subtle shade at BK’s rival McDonald’s?

Burger King illustrates the difference between a burger and a Whopper (2024)

FAQs

What's the difference between a Whopper and a king burger? ›

Burger King Big King has two flame-broiled beef patties and tangy King Sauce; the Whopper has one huge patty and a traditional burger flavor.

What's the difference between a Whopper and a possible Whopper? ›

The Impossible Whopper patty is 0% beef. It is made without any ingredients from animal sources but is still cooked on the same broiler that makes the beef Whopper patties. If you would like a non-broiler version of the Impossible Whopper, then our team members will microwave the patty and remove mayo from the build.

Is Whopper and burger same? ›

The Whopper is the signature hamburger and an associated product line sold by the international fast food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, the hamburger has undergone several reformulations, including changes to portion size and bread used.

What is the difference between Burger King plant based Whopper and Whopper? ›

In terms of nutrition, the Impossible Whopper has a similar amount of protein to the regular Whopper but less fat, slightly less saturated fat, slightly fewer calories, and much less cholesterol; it also has slightly more sodium.

What makes a Whopper a Whopper? ›

The Whopper is as 'Murican as it gets: flame-grilled beef, American cheese, tomato, onion, iceberg lettuce, and dill pickle, a dollop of mayo, a squirt of ketchup, and a sesame seed bun.

Does Burger King support Israel? ›

Activists have called for a global boycott of Burger King over Israel outlets also providing free food and drinks to the Israeli military. Burger King stores have also found themselves the target of attacks fueled by anti-Israel anger.

Is Burger King going out of business in 2024? ›

U.S. chain Burger King has not announced it is shutting down operations, despite social media posts speculating over the brand's fate in April 2024.

Does Burger King still have Whopper Wednesday? ›

Whopper Wednesday

Limited time only at participating U.S. Burger King® restaurants, only on the BK® App and bk.com for order ahead or dine-in with the 6-digit “My Code” (where available) located in your Account. Price and participation vary.

What was Burger King originally called? ›

Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King by Keith J. Kramer and his wife's uncle, Matthew Burns. Their first stores were centered around a piece of equipment known as the Insta-Broiler, which was very effective at cooking burgers.

Why is it not called Burger King? ›

When Jack Cowin, an Australian businessman, went to open the chain's first franchise Down Under in 1971, there was already a local restaurant there called Burger King that had the name trademarked. To avoid any confusion, he went with the name Hungry Jack's, most likely inspired by his own namesake.

Is Burger King called Burger King? ›

After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company in 1959 and renamed it "Burger King".

What is the McDonald's version of the Whopper? ›

The Big N' Tasty is a hamburger sold by the international fast food chain McDonald's. It is designed to compete with the Whopper sandwich.

What is the meatless Whopper called? ›

NOW AVAILABLE AT BURGER KING®

The Impossible Whopper® is just like the classic, but with an Impossible patty made from plants.

Is Whopper burger meat? ›

100% BEEF. Our beef patties are made with 100% beef with no fillers, no preservatives, no additives, no nonsense. We also make our flagship product, the WHOPPER® Sandwich, with 1/4 lb* of savory flame-grilled beef. Now that's a beefy sandwich.

Is a quarter pound king bigger than a Whopper? ›

While both burgers feature 4-ounce patties, the Whopper definitely appears much larger than the Quarter Pounder. Part of the reason for this is the number of toppings — the lettuce and tomato add some height to the Whopper. The bun of Burger King's offering is also noticeably larger than the Quarter Pounder's.

What is special about Burger King Whopper? ›

A real meaty flame-grilled Whopper® beef patty, topped with tangy pickles, ketchup, fresh tomatoes, crisp lettuce and fresh onions, finished with creamy mayo , and served on a toasted 5" sesame seed bun. Feeling hungry for a real meaty burger yet?

Which is bigger, a double whopper or a big king XXL? ›

The size of Burger King's 'Big King XL' and a Double Whopper are the same.

Why does Burger King Whopper taste so good? ›

The meat is flame-grilled

With every Whopper comes flame-grilled meat, allowing for a fresh-off-the-grill taste. One former employee explained on Reddit how they do it at Burger King, stating, "They use a broiler and you load frozen patties onto the tray and then shove them in and [it's] a flame grill inside...

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