Strawberry supply strong despite 2024’s weather challenges (2024)

The supply of strawberries is strong and stable right now. "Our Oxnard, California spring crop is slated to peak in the coming weeks, while the Santa Maria growing region is anticipated to provide ample, peak volumes near early May," says Nick Chappell, Director of Sales for California Giant Berry Farms "Florida is currently peaking, while Mexico's production is winding down—albeit still producing strong volumes."

Overall, Chappell says its supply of strawberries this year is up slightly over last year, largely due to the company's increase in acreage. "We anticipate good availability for the Easter pull and will also have ample volumes of long-stemmed strawberries," he says.

The Oxnard and Santa Maria, California growing regions have started their seasons on time. However, wet weather conditions have required crews to strip the fields several times, creating hiccups in supply. "The biggest challenge of 2024 has been weather. Weather impacted crops early on, from rain to uncharacteristically cold weather. Despite this, the plants are doing well and producing strong new flower and fruit sets," Chappell says.

Strawberry supply strong despite 2024’s weather challenges (1)"We anticipate good availability for the Easter pull and will also have ample volumes of long-stemmed strawberries," Chappell says.

Weather concerns across the regions
Indeed growing conditions for strawberries have been challenging. Florida began its season with cooler-than-normal temperatures and above-average rainfall. California's growing regions also faced inclement weather—with heavy rains and an atmospheric river while Mexico faced warmer-than-average temperatures that had slightly impacted their fruit quality.

In addition, El Nino weather effects across the country this winter also caused consumption to decline slightly.

As for strawberry pricing, it is up slightly compared to last year.

Looking ahead, the Watsonville/Salinas, California region will begin harvesting strawberries at the end of March. "In addition to the ramping of domestic strawberry season, we're approaching the beginning of our domestic blueberry season, which will provide fruit from Florida, Georgia, North Carolina, California's Central Valley, Oregon and Washington," says Chappell. "Our raspberry and blackberry supplies have remained steady—with high-quality fruit available."

Strawberry supply strong despite 2024’s weather challenges (2)For more information:
Kyla Oberman
California Giant Berry Farms
Tel.: +1 (831) 728-1773
[emailprotected]
https://www.calgiant.com/

Strawberry supply strong despite 2024’s weather challenges (2024)

FAQs

Why are there no strawberries in stores in 2024? ›

"The biggest challenge of 2024 has been weather. Weather impacted crops early on, from rain to uncharacteristically cold weather. Despite this, the plants are doing well and producing strong new flower and fruit sets," Chappell says. Indeed growing conditions for strawberries have been challenging.

How can weather impact the supply of strawberries? ›

Weather conditions can largely affect the supply of strawberries. Since strawberries grow in cool to warm weathers, having a condition that is too cold or too hot will prevent the crops from growing. This will decrease the supply of strawberries.

Why is there a shortage of strawberries? ›

The combination of cold weather and little sunlight means that British strawberries have been slower to develop, with the first big harvests of the season forecast for the end of May.

Why are strawberries so expensive now? ›

Demand is high, and supply is low on strawberries right now. “It's that time of the year. Supply is about 1/4 of what it is when berries are being shipped in the peak summer season,” says Alfredo Ruiz of Naturalar Fresh Inc.

Why is there a tomato shortage in 2024? ›

Extreme weather events are impacting tomato crops, affecting the production of various tomato-based products. Independent grocers should prepare for potential shortages in tomato-related items.

Where does the US get most of its strawberries? ›

According to the U.S. Department of Agriculture, California is responsible for roughly 90% of all strawberries grown in the United States each year.

What will happen if farmers produce too many strawberries? ›

So if farmers produce, like, too many strawberries, then the price will fall as sellers try to sell them off. Lower prices means less profit for the strawberry farmers, and those farmers will have an incentive to produce something else like lettuce or Brussels sprouts.

What factors might affect the availability of strawberries? ›

Grapes. Bush Berries. Strawberries

Growth can be affected by many different factors such as soil fertility, lack of moisture, weeds, insects, and diseases.

What temperature will damage strawberries? ›

Before the flower buds have fully opened (tight bud stage) the buds can survive at temperatures as low as 20° F. Once the blossoms are open, they are damaged at 30° F.

What is the problem with strawberries right now? ›

Current Update. The FDA and CDC, in collaboration with state and local partners, investigated an outbreak of hepatitis A virus infections linked to frozen organic strawberries imported from Baja California, Mexico. FDA's traceback investigation identified a common supplier of organic strawberries.

Why don t strawberries taste like strawberries anymore? ›

Yet, under the surface, the team found several chemical changes caused by the fungicides: Soluble sugars and nutrients, such as sucrose and vitamin C, were reduced. Sugars were converted into acids, further reducing sweetness. The amount of volatile compounds changed, subduing the berry's taste and aroma.

Where are strawberries coming from now? ›

California and Florida are the top two strawberry producing states within the U.S., with California producing over 91 percent of the entire strawberry crop (NASS, 2021). Florida, however, produces the majority of the domestic winter strawberry crop (Florida Strawberry Growers Association).

What is the most expensive fruit right now? ›

Which is the most expensive fruit in the world? Yubari King Melon, with the cost of $30,000/ pair, claims the title of the most expensive fruit in the world.

Who buys the most strawberries? ›

Older consumers were the most frequent purchasers of fresh strawberries, according to Fresh Trends 2023. Fifty-eight percent of consumers aged 60 and older reported strawberry purchases, compared with 44% of those 18-29 years old. At 55%, white/Caucasian consumers were the most frequent buyers of strawberries.

Why are strawberries in the US so big? ›

Delish reports that selective plant breeding plays a role in increasing berry size as well. Large varieties are favored for a number of reasons. Laborers are paid per carton filled, and big berries fill cartons faster. It becomes more lucrative for everyone when production goes up.

Why didn t i get any strawberries this year? ›

So if your strawberry plants are big but no strawberries, cut back on the nitrogen fertilizer. This is also why a strawberry will not bloom. It may help to add more phosphorus to the soil as well if this is the case. Age of the plant - Finally, if your strawberry plants aren't producing, they may simply be too young.

Are strawberries out of season now? ›

"Generally, strawberries are considered to be a 'spring' crop," says Pritts, "but new varieties now allow production to be extended throughout the summer and into the fall—even in northern climates." "Strawberries are in season from mid-May to early July in the eastern and midwestern northern states," says Dr.

Can you buy strawberries year round? ›

You may be able to find strawberries in your local grocery store year round due to them being supplied from peak growing regions. In most states, strawberries are picked and readily available in April, May and June. However, strawberry season varies throughout the country and USDA growing areas.

What month do strawberries stop producing? ›

The ideal growing conditions are a bit different for every one of the types. Because of that, and the varied locations where they are grown, the national strawberry season is said to run January through November. In the Deep South, when to harvest strawberries will usually be late April and May.

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