A public seminar titled “Quality Content and Opportunities for Growth in Ratings” is being held on Saturday by the students of the Mass Media Strategy Executive Course organized by the Isra Institute.
A consumer rights activist expressed concern about the quality of media coverage and media content in Thailand, and urged the industry to raise the bar to better educate the public.
“Thai content is low quality from a consumer perspective,” said Saree Aongsomwang, secretary general of the Thailand Consumers Council (TCC).
Ms Saree said some Thai media choose to produce programs involving frivolous content, such as lottery news, before each draw, or take the wrong approach to their coverage of certain news stories, choosing to focus on drama and drama. excitement rather than gravity. misdemeanors.
“Thai journalists work more like policemen with their hunger to find out who committed the crime, even though the public actually wants to know the real cause of this crime rather than who committed it,” Ms Saree said.
She said it should still be possible for Thai content creators to create quality content while still increasing ratings, using Indian film, Gangubai Kathiawadias an example to support his argument.
Gangubai Kathiawadi was tricked and sold to a brothel and the film chronicles her fearless escape from a world in which she was once a pawn.
It was one of the most popular Netflix movies among Thai and international audiences.
Ms Saree was speaking yesterday at a public seminar titled ‘Quality Content and Opportunities for Growth in Ratings’ held by students of the Isra Institute’s Mass Media Strategy Executive Course.
Assoc Professor Pijitra Suppasawatgul, from Chulalongkorn University’s Faculty of Business Arts, said the ratings served as a revenue indicator for traditional Thai media platforms amid fierce competition from streaming services, and said noted improved coverage of Thursday’s tragedy in Nong Bua Lam Phu.
“Journalism is not only a mirror of society. It is also a guide for society.
“In terms of economics, some new media business models will emerge as audience alternatives for quality content,” Prof Assoc Pijitra said.
Vachara Vacharaphol, CEO of Triple V Broadcast (Thairath TV), however, said the factor that affects revenue above all else is ratings, and producing quality content that gets ratings. listening that broadcasters expect has always been a talking point in what is a fiercely competitive industry.
“To strike a balance, broadcasters need to consider the right timeslot for the content they want to showcase, especially content that matches human interests,” Vachara said.